An international survey commissioned by PMI and conducted by independent research agency Povaddo in summer 2022 reveals that the public expects disruptive innovation to address a range of global issues in the next 10–20 years, from reducing smoking rates and ensuring affordable healthcare to combating climate change. Moreover, respondents in the 14 countries surveyed believe that the needed innovations will be achieved sooner if governments and businesses work together. Significant change happens soonest when all relevant parties collaborate.
Povaddo conducted the online survey on behalf of PMI between July 19 and August 10, 2022. The survey was fielded among 17,207 general population adults aged 21 and older and a booster sample of 201 policy elites and 281 business elites in 14 countries: Argentina, Brazil, Colombia, Costa Rica, Dominican Republic, Germany, Italy, Japan, Mexico, Panama, Philippines, Sweden, United Kingdom, and United States. Approximately 1,100 interviews were collected in each country. A similar study was conducted in Saudi Arabia. Data have been weighted by age, gender, and nicotine product use per market to match national statistics. Results are accurate to a margin of error of ±1 percent.
In South Africa, a total of 2,003 interviews were conducted. The data was weighted to be representative of the online population among variables such as age, gender, region, and nicotine product usage.
These findings indicated an overwhelming desire for more balanced regulation, and access to accurate information about better alternatives for adults who would otherwise continue smoking.